MOORE

Founded Date‌: August 18, 2015

Core Business‌: Covers high-tech digital electronics, photovoltaic DC energy storage products, smart IoT home surveillance systems, full-category smart home solutions and other consumer smart hardware sectors

Corporate Vision‌: To build a more convenient, safer and low-carbon intelligent living experience for millions of households and commercial scenarios

Development Mission‌: Adhere to “technology for all, quality first, service in place”, making cutting-edge smart technology a practical partner integrated into daily life rather than a niche luxury product

🚩 Development Milestones

2015‌: The company officially launched, its first-generation home smart surveillance product ranked top 20 in the smart security category on mainstream domestic e-commerce platforms within the first year of launch, completing the initial user accumulation.

2018‌: Expanded to the full smart home product line, independently developed the self-owned cloud service backend to realize cross-device interconnection of all its products, with total registered users exceeding 500,000.

2021‌: Entered the residential photovoltaic DC energy storage track, launched small household energy storage stations adapted to distributed rooftop solar systems, and maintained the first place in category sales growth for 12 consecutive months.

2024‌: Completed the full integration of online and offline channels, set up smart life experience stations in 27 core cities across China, and built a national 24-hour on-site installation and operation maintenance system.

2026‌: Served more than 8 million cumulative users, holding 32 national-level technical patents, becoming a leading benchmark enterprise covering three core tracks of smart consumer electronics, home security and low-carbon energy storage.

🔧 Technical Strength Highlights

18% of annual revenue is continuously invested in R&D, all core device firmware is independently developed without third-party dependency

All user data is stored on domestic compliant cloud servers, with zero user privacy leakage records since establishment

Every product must pass 72-hour continuous aging test before leaving the factory, with a product qualification rate of 99.7%

The self-developed smart interconnection protocol supports seamless linkage of more than 120 different smart hardware devices under the Moore ecosystem

🛎 After-Sales Service System

All mainstream smart hardware products enjoy a 3-year extended warranty, far exceeding the 1-year industry standard

24-hour online customer service response, 48-hour on-site maintenance coverage for 92% of urban areas across the country

Free firmware lifetime upgrade service for all sold devices, ensuring long-term product performance optimization

Zero-threshold return and exchange policy within 30 days for unused products without any additional conditions