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Hangzhou Global Export Trade Fair

📋 Basic Event Information
‌Official English Name‌: 2026 THE 7TH HANGZHOU INTERNATIONAL CROSS-BORDER E-COMMERCE EXPO
‌Holding Period‌: November 27 to 29, 2026
‌Venue‌: Hangzhou International Expo Center
‌Official Theme‌: Connect Source Factories, Share Cross-Border Opportunities
‌Host Organizations‌: Hangzhou Cross-Border E-Commerce Association, Huachuang Exhibition

🌟 Core Scale & Industry Influence

As one of the most influential annual cross-border e-commerce events in East China, this 7th edition of the expo has been fully upgraded after six sessions of accumulation.

The total exhibition area reaches 60,000 square meters, gathering more than 1,600 high-quality source factories from national industrial belts

It is expected to attract over 80,000 professional visitors including overseas purchasers, top cross-border sellers and industry practitioners

Rooted in Hangzhou’s unique advantages as a national core city of digital trade and cross-border e-commerce comprehensive pilot zone, the expo has become a benchmark platform linking the Yangtze River Delta foreign trade industrial clusters with global markets.

🎯 Exhibition Zones & Covered Scope

The expo arranges professional zones covering the full cross-border export industrial chain, precisely matching the demands of different participants:

‌Platform & Ecosystem Zone‌: Gathers mainstream global cross-border platforms including Amazon, TikTok Shop, SHEIN and Temu, alongside independent station building systems, overseas traffic marketing and data analysis service providers

‌Source Factory Sourcing Zone‌: Displays full categories of cross-border hot-selling products ranging from smart consumer electronics, home daily goods, outdoor leisure items to maternal and child supplies
‌Supply Chain & Logistics Zone‌: Integrates overseas warehouse services, international freight forwarding, customs clearance, cross-border payment, fiscal and tax compliance solutions to solve core pain points in the export process

‌Brand Globalization Zone‌: Focuses on successful cases of Chinese brands going global, helping traditional manufacturing enterprises complete the transformation from “product export” to “brand export”

‌AI & Digital Technology Zone‌: Shows cutting-edge tools including AI intelligent product selection, multi-language translation and automated operation systems to empower digital upgrading for sellers.

📅 Supporting Highlight Activities

During the 3-day exhibition, a series of professional themed activities will be held simultaneously:

Global Cross-Border E-Commerce Development Summit, interpreting global trade patterns and national tariff policies

Platform Operation Practical Training Sessions, where official platform lecturers break down traffic rules and new product support policies

Offline One-on-One Matching Sessions for overseas purchasers, setting up exclusive negotiation zones for markets in Europe, Southeast Asia, the Middle East and Latin America

Cross-Border Compliance Risk Control Workshop, providing professional guidance on intellectual property protection and customs inspection risk avoidance.

💡 Practical Value for Participants

For source factories: Directly connect with massive professional sellers and overseas B2B purchasers, effectively reduce the difficulty of acquiring overseas customers

For cross-border sellers: Complete one-stop sourcing from thousands of industrial belt factories, and compare logistics, payment and operation service providers at the same site to cut comprehensive operating costs

For service providers: Reach accurate target enterprise customers in a centralized scenario, expand business coverage efficiently.